It’s official, Gander Boys and Girls Club has become BGC Gander. Not to be trendy. Not because its shorter or catchier. But because clubs across the country open their doors to all kids and teens and we believe our brand should reflect that.
Removing gender from our name modernizes the BGC brand and echoes the inclusive practices we’re known for, without staying to far from our history and brand awareness. It also embraces the fact that we serve young people of all ages, backgrounds, and identities.
New brand, same legacy: 47 years of creating opportunities for thousands of kids and teens in Gander and surrounding areas.
Our national team has created a BGC brand video.
We know it’ll take some time to get used to our new name. In the meantime, we will continue the work that truly defines us—and we know this is only possible thanks to incredible Supporters just like you.